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GRIMME - Driving Conversions for an e-commerce platform
Project type
Marketing Strategy Project
Date
August 2025
Location
Yorkshire, United Kingdom
Context:
Completed as a part of a 6-week placement at GRIMME UK Ltd.
The problem:
Understand why high online traffic to the e-commerce platform was not converting into completed purchases. Propose the solutions to increase the rate of conversions.
Analysis:
High basket additions, low checkout completion. Core barriers included terminology confusion, ordering complexity, and lack of UX clarity.
Strategy Proposed
• UX simplification (quick order, Excel upload, order tracking)
• Terminology localisation (regional language differences)
• Paid media to reframe online shop benefits
• Incentives to reduce drop-off (shipping thresholds, loyalty)
Tools & Skills:
Conversion KPIs, SEO metrics, UX strategy, funnel analysis.
